BIO and eco-friendly products
New thinking among consumers allows BIO market to boom
The demand for organic products in Germany is growing steadily. These products are no longer only purchased by niche buyers, but also from health-conscious consumers. The trend is definitely moving towards fresh, high-quality goods directly from the producer. Organic stands for enjoyment and well-being!
Another argument in favour of organic products and foodstuffs from eco-agriculture is the officially recognised organic certification seal. This has been awarded in Germany since 2001, based on the EC eco-ordinance In this way, consumers get a reliable opportunity to orient themselves for purchasing organic and eco-products. In addition, the providers do not have to give up their own product names, which means that the organic certification seal does not interfere with competition.
Good reasons stand behind the use of the organic certification seal.
Consumers pay attention to it because
- it has a legal basis and is not an advertisement.
- awareness of healthy nutrition is growing.
- they trust the quality of a product with an organic certification seal.
- the number of products with the organic seal is constantly on the rise.
Producers benefit from it because
- the organic certification seal is widely accepted by consumers.
- it is connected to an enhanced image, both inwardly and outwardly.
- its use is free of any fees.
